Why is European Beef so special?
― Continuously evolving agricultural practices that go well above the norm
― Cattle that boast a world-renowned pedigree
High quality grass
― European farming’s best kept secret
A perfect storm of atmospheric and weather conditions that combine to produce some of the world’s most fertile farmlands and nutrient enriched grassland
Spread across a network of 120,000 small farms, Ireland’s agricultural production uses a seamless blend of traditional craft passed down through generations and modern farming methods developed using cutting edge technology – resulting in bumper harvests and best-in-class, world-renowned cattle.
Today, Europe sets the benchmark for high quality cattle. Enviable lineage and exemplary breeding practices have enabled Ireland’s farmers to produce cattle that possess many benefits of different breeds – from superior conformation and marbling to fertility and milk production.
Ireland’s nickname is ‘The Emerald Isle’ – and for good reason. A phenomenal mix of perfect atmospheric conditions, proximity to the gulf stream and unprecedented levels of nutrient-enriched grasslands all combine to create a landscape as perfect for cattle grazing as it is beautiful.
European beef as part of a balanced diet
European beef is full of flavour and is produced as nature intended it to be. It is perfect for a natural, balanced diet.