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2018.04.09

Bord Bia – Irish Food Board is Challenging Hong Kong Chefs to the 2018‘East Meats West Culinary Competition’


Building Awareness and Understanding on Superior Food Safety, Quality Assurance and Sustainability of European Grass-Fed Beef and Lamb

(Hong Kong, 13 March, 2018) – The Irish Food Board, Bord Bia, is challenging Hong Kong chefs to compete in the ‘East Meats West Culinary Competition’. Chefs are required to design a two-course menu with European beef and lamb. The prize is an exclusive culinary adventure to Ireland.

The aim of the competition is to build awareness and understanding of superior food safety, quality assurance and sustainability of Irish and European grass-fed beef and lamb.

The ‘East Meats West Culinary Competition’ kicked off last night at the Conrad Hotel, organised by Bord Bia in partnership with the Irish Consulate in Hong Kong and officially launched by Ireland’s Deputy Prime Minister, Mr Simon Coveney.

Launched in 2017, the “European Beef and Lamb – Excellence in Food Safety & Sustainability” campaign promoting European grass-fed beef and lamb in Hong Kong, China and Japan runs until 2019, co-funded by Bord Bia, the Irish Food Board and the European Union.

Hong Kong chefs have one month (until 20 April, 2018) to submit a menu for an appetiser and main course, one with beef and the other with lamb, in fusion style – one dish can be western, the other eastern, or dishes can be combining the tastes and styles of East and West.

Chefs may use any cooking techniques except deep-frying. With only one menu per chef, submissions are required to contain an appealing menu and/or dish title, a brief description of each dish and photos. The menus will be rated on their originality and coherence as well as presentation of the dishes.

Six finalists will be announced on 26 April, 2018. They will then take part in a Live Competition cooking their menu on 18 May, 2018. Up to 70 importers, distributors, meat processors, retailers, chefs and media will be invited to attend the live competition and appreciate the cooking techniques and premium qualities of European beef and lamb.

All six finalists will receive a cash prize and will be invited on a culinary adventure trip to Ireland in mid-June 2018, visiting farms, factories and processing companies to experience EU food safety, quality and sustainability controls first-hand.

The judging panel will include:
Rufolf Muller: Honorary member WACS (World Association of Cooks) and also on the WACS Culinary competition committee panel, award-winning Rufolf Muller is member of the Disciples des Escoffier, and former President and life time member of the Hong Kong Chefs Association. He joined Hong Kong Disneyland in July 2003 as its Executive Chef/Culinary Director, has over 40 years of experience managing some of Asia’s busiest kitchens.
Eddy Leung, President of the Hong Kong Chefs Association and private dining pioneer behind Chez Ed, Italian-themed G7 Private Dining and popular noodle bar Lobster Bobo.
Angelo McDonnell, award-winning Irish chef and author, Executive Chef of Hong Kong’s Café Deco restaurant group.
Kwanghi Chan, star chef born in Hong Kong, raised in Ireland, who rose to fame representing Ireland in international cooking competitions while helming Michelin-starred restaurant of Cliff House Hotel in Waterford, Ireland, and most recently masterminded Dublin’s hip fusion restaurant Soder+Ko.
Kieran Fitzgerald, Bord Bia – Irish Food Board, European Beef and Lamb Campaign Manager.

The event on 18 May will also provide an opportunity to sample premium European beef and lamb from Ireland, meet food industry representatives and learn more about the “European Beef and Lamb – Excellence in Food Safety & Sustainability” campaign.

Bord Bia European Beef and Lamb Campaign Manager, Kieran Fitzgerald said: “Hong Kong is an important market for Irish meat, with a focus on servicing demand for beef and lamb in the high-end retail and foodservice sectors.”

“We are delighted to host this competition in Hong Kong to generate more awareness and understanding of European and Irish food safety, quality and sustainability through a cohesive ‘Enjoy it’s from Europe’ campaign.”

Cattle and sheep from Ireland and other European countries are naturally grazed for an average 300 days in a perfect, mild environment with abundant, nutritious grass, dry resting areas and plenty of water, producing a unique, full bodied sensory experience.

Details on the competition are available online on Facebook at https://www.facebook.com/EUBeefandLambHK/ and on the website: http://www.europeanbeef-lamb.hk/.

About Bord Bia (www.bordbia.ie)

Bord Bia, the Irish Food Board, acts as a link between Irish food, drink and horticulture suppliers and existing and potential customers in Ireland and worldwide. Its objective is to develop markets for Irish suppliers and to bring the taste of Irish food to more tables world-wide.

For high resolution images, please download from:
https://www.dropbox.com/sh/3vosydr0nee6fop/AADJJiGc2QpdzW8xwCRgk5Nsa?dl=0.

For more information, please contact:
Sopexa
Elina LAM
T: (852) 2909-6929
E: elina.lam@sopexa.com


The Irish Food Board, Bord Bia, is challenging Hong Kong chefs to compete in the ‘East Meats West Culinary Competition’ designing a two-course menu with European beef and lamb. The prize is an exclusive culinary adventure to Ireland.


The ‘East Meats West Culinary Competition’ kicks-off today at the Conrad Hotel, organised by Bord Bia – Irish Food Board and officially launched by Ireland’s Deputy Prime Minister, Mr Simon Coveney.


Cattle and sheep from Ireland and other European countries are naturally grazed for an average 300 days in a perfect, mild environment with abundant, nutritious grass, dry resting areas and plenty of water, producing a unique, full bodied sensory experience.


Bord Bia, the Irish Food Board, acts as a link between Irish food, drink and horticulture suppliers and existing and potential customers in Ireland and worldwide. Its objective is to develop markets for Irish suppliers and to bring the taste of Irish food to more tables world-wide.

The content of this press release represents the views of Bord Bia only and is their sole responsibility. The European Commission does not accept any responsibility for any use that may be made of the information it contains.